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Ulta Beauty

5

4

3

2

1

4.3
(219 reviews)
Review highlights

"… pretty. She also recommended eyeshadow shades to accentuate my new brows. She is the total package - caring, professional, and knowledgeable. Book your …"

"The service I always get is the brow tint and wax."

"I'm thrilled with the results and highly recommend her services."


Overview

Categories

Beauty salon

Appointments

Book appointment

Hours

Sunday

11:00 AM - 6:00 PM

Monday

10:00 AM - 8:00 PM

Tuesday

10:00 AM - 8:00 PM

Wednesday

10:00 AM - 8:00 PM

Thursday

10:00 AM - 9:00 PM

Friday

10:00 AM - 9:00 PM

Saturday

10:00 AM - 9:00 PM


Description

Feeling good is always a good look! At Benefit at Ulta St. Petersburg, we’ve got all the goods for newbies, pros & everyone in between. Need a service? We do that too! As the #1 Brow Brand Worldwide, we've got you covered—from brow shaping and lamination to pore pampering and more.


Reviews

Feb 01, 2025

Yomayra rude


Jan 31, 2025

I LOVE Ulta! They have superior makeup brands that work for all skin types. Every brand, from MAC to Maybelline, is in there. They have high-end and hard to find hair products as well as hair tools. High-end fragrance section. I appreciate this as I can find everything a girl needs as all in one store. Im a constant customer. Also, since I have a store card, every time I shop, I add up points. I let them build up, so the last time I shopped, my points saved me $75! It pays to shop here. I always get my friends who love makeup or nice perfumes, like me, a gift card here for special occasions.


Jan 29, 2025

Friendly staff I went for my birthday freebie and got a trim while I was there.


Jan 22, 2025

I want to shop here but refuse because of how Ulta incentivizes their employees to harass customers. This corporation needs to learn that NO means NO. Only store I’ve ever been to that harasses customers this much. They don’t stop!!!


Jan 05, 2025

Braydon or Brandon or what ever his name was, he was super helpful and having a guy in there made my experience much more comfortable


Jan 05, 2025

Great experience. I was looking for a perfume I couldn't find and the sales associate was extremely helpful and we were able to find the one left that was in the store. I've always had great experiences in. The staff is always very friendly and helpful when I go in because I am not a makeup person but my girls are.


Jan 05, 2025

I had the best customer service during an extremely stressful shopping day, Christmas Eve. As I checked out Jaimie, sales associate was so friendly, kind and made me aware of a better gift card deal, mascara deal and to top it off found additional discount with a coupon. She made my day! Thank you Jaimie! I look forward to shopping there again.


Jan 05, 2025

I like better than going to the department stores. They have people there to help you choose the makeup if you don't know what to get.


Jan 05, 2025

Went there three times this weekend and couldn’t get waited on once. Spent my money elsewhere.


Jan 05, 2025

Whoever played the salsa/latino music THANK YOU it made me & my mom wanna stay & shop more. We were getting tired of every store having the same Christmas music or the sane generic mainstream playlist


Dec 05, 2024

I needed a specific travel blush. Ulta happened to have it on great sale price. When I arrived to the store consultant Ashley was nice to navigate me to the right spot but they were out of stock. She then helped me to make an order for home delivery for free. It arrived and I'm pleased with the order! Thank you for the great price and service!


Dec 05, 2024

Kevin was so helpful and knowledgeable about fragrances!


Dec 05, 2024

Service and consultation are better at Sephora. Employee here was about to test the pressed powder foundation on my face without sanitizing first. There's no way I would allow it.


Dec 05, 2024

The manager is very rude and making you very uncomfortable when u want her to authorize a return. Why Ulta have the policy to return up to 60 days and we can't return something for 2 weeks. She said product has to be gentle use. But, skin reaction somethimes does not appear after 2 weeks.It has never happened something like this at other locations. Just this morning manger is very rude.


Dec 05, 2024

This location is very neat and organized EXCEPT for the travel size perfume rack which is always half empty and a total mess. It's super annoying especially since you have to hunt down an employee to unlock every case to try testers of the regular sized perfumes. I am sure they are missing out on a TON of fragrance sales due to these two MAJOR issues.


Nov 05, 2024

I just moved to St. Pete and had no clue about any hair salons. To be honest, I've had the same hairstylist for almost 10 years! After a recommendation, I made an appointment with Sadie, and she was great! She took the time to correct my faded color, gave me a fantastic blowout, and has such a nice personality! (For reference I have cooper/brownish color). I'll definitely be back!!


Nov 05, 2024

I went in for a hair color consultation, and Sadie is amazing. She did a patch test on my hair and went over the process with me. Can't wait to go back and get the hair color (vivids) done.


Sep 05, 2024

As a stylist myself, I still need my hair done and I visit Nikki here, she always does such a great job on my hair and is super sweet and personable as well.


Sep 05, 2024

I normally don’t write reviews but figured I would today. Went in today for a specific Item and it just so happen to be the last one they had in stock. I asked if they had any more in the back and they didn’t. The cashier asked the manager if I could get a discount since it’s broken and was the last one and the manger said “no, she’d have to pay full price”Not very ethical if you ask me, why should someone pay full price for an item that’s broken?


Sep 05, 2024

Randi at the salon is a hair magician! I wanted something different, and she delivered. Now I have an Instagram-worthy hairstyle. It’s always an extra special visit when you have a stylist as friendly and talented as Randi. Great experience.


Sep 05, 2024

Thank you Emi for the hair. Love it , 10/10


Sep 05, 2024

They never have everything I need when I go in. Things are often out of stock. The staff is friendly but could be more attentive.


Sep 05, 2024

We had such a great experience today at this Ulta store. Lara is the most helpful and patient person ever! We needed help selecting makeup brands and brushes for my daughter and she came to the rescue. Lara gave us great options and color matched my daughter's skin. She made her feel comfortable and confident with her skin. I saw her giving this same excellent service to other customers as well. I couldn't imagine a better experience and the company is so lucky to have her! The other employees were wonderful and friendly as well, but Lara deserves special recognition.