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Ulta Beauty

5

4

3

2

1

4.6
(156 reviews)
Review highlights

"Lots of parking, clean location, nice staff"

"Well stocked Ease of shopping and return of items.that didn't work."

"The service providers in the salon, skin bar and brow bar there are amazing."


Overview

Appointments

Book appointment

Hours

Sunday

11:00 AM - 6:00 PM

Monday

10:00 AM - 8:00 PM

Tuesday

10:00 AM - 8:00 PM

Wednesday

10:00 AM - 8:00 PM

Thursday

10:00 AM - 9:00 PM

Friday

10:00 AM - 9:00 PM

Saturday

10:00 AM - 9:00 PM


Description

Ulta Beauty is the US' largest beauty retailer for cosmetics, fragrance, body, skin & hair care products. Shop over 500 brands including Tarte, Fenty, Redken, Benefit, CHANEL, Clinique, & MAC and affordable picks like Ulta Beauty Collection, NYX, & ELF. Plus, exclusives Live Tinted, Wyn Beauty, Noyz, Polite Society, & Orebella. Shop in store for expert advice from our beauty advisors. In a rush? Get your order quick & easy with store pick-up & same day delivery options. Visit our website to learn more about in-store events & product launches! The Salon at Ulta Beauty offers hair, skin, makeup, ear piercing & Benefit Brow Bar services. Book an appointment for a haircut, hair color, brow wax & tint, lash lift, makeup application & more.


Reviews

Feb 03, 2025

I want to personally have a shout out to the Ulta Beautiys, that I frequently shop at. One is on Alpine Avenue in Grand Rapids, Michigan, and the other on the East Beltline in Grand Rapids Michigan. I have seen a 100% turn around in the way that Ulta has been serving their customers. They are knowledgeable about the products they are selling, they are very inviting when you walk in the door and they’re not just trying to sell a product. They are actually helping you find something that you will be able to use to better your hair, your skin or your nails. Also, thank you to Allison who serviced me at the East Beltline location and her manager, Jen, who did a remarkable job of customer service. They were both inviting and welcoming. Great job ladies. I plan on enjoying a very long and happy shopping experience at Ulta Beauty.


Jan 30, 2025

I don’t usually write reviews but I came in today with a specific product i wanted to get. The woman at the front was helpful when asking where I could find the product. However, what I wanted was located near the salon in the back, where the salon employees were sitting in the salon chairs, whispering to each other and definitely not doing their job. It was off putting and made me leave immediately.


Jan 16, 2025

I just wanted to pop in to say that I usually visit the Alpine location, but happen to stop in to the East Beltline one yesterday and was blown away by the customer service there. The greeters were so sweet and offered their help immediately, whereas at Alpine I’m usually scouring that store to find an employee and when I do, they are very unenthusiastic to assist me. The girl that checked me out was very welcoming and had the nicest compliment to share. And as I listened while waiting in line, the other cashiers were equally as friendly to whomever they were helping. I’ll most likely make a point to go to East Beltline now instead when I need to make an Ulta trip. Good work ladies!


Jan 16, 2025

to say that Christian does my hair!! I went to a party and all the ladies made such a fuss about my hair!! The loved the cut, they were touching it and everything. I had to tell them to stop as the party was for my daughter! I just had to tell you about it! I have 8 sister-in-laws, now they want to know about Christian!!!


Jan 06, 2025

Always a fun time at Ulta! New products and great service. This one is closest to me.


Jan 06, 2025

Luna did an amazing job on my haircut!!! I chopped my hair and am so glad she was the girl to do it! ❤️


Dec 06, 2024

I had my hair colored by Christian. He was super nice, and my hair turned out great


Oct 06, 2024

Luna is absolutely amazing! I have a hard time with decision making with my hair, but Luna worked with my ideas and I'm in love with the work she has done for perfection. I highly recommend her! Very personal with a lot of love doing what she does best. 🥰🥰


Oct 06, 2024

Luna was wonderful! She tinted gray hair extensions to match my natural hair color instead of matching hair color to color of extentions.


Sep 06, 2024

I recently visited Ulta and was thoroughly impressed with the experience. The store was incredibly clean and well-organized, making it a pleasure to shop in. Anneliese was fantastic—she helped me find exactly what I was looking for and was very knowledgeable about the products. She also waxed my brows, and they have never looked better. Highly recommend this location for both the excellent service and the great atmosphere!


Sep 06, 2024

Visited this store, it was a very clean and professional environment.. had a brow trim done with a tint by Anneliese. She was super friendly and professional, I loved the services.. she is AMAZING! I will most definitely be coming back because of her!


Aug 06, 2024

Luna always listens to what I want for my haircut. She’s so friendly and personable. 100% recommend booking with Luna.


Aug 06, 2024

Luna has been my go to hair stylist for some time now. She takes great pride in her work and does an amazing job! I highly recommend her to anyone looking for good, quality work!


Aug 06, 2024

Luna helped me make a huge change in style! For years I kept my hair long just out of familiarity but with the heat I needed a change. With it being such a big I was pretty nervous but Luna helped reassure me and accomodate any concerns I had. I feel like a new man and have regained soem lost confidence! 10/10 would reccomend!


Aug 06, 2024

My hair looks great! Luna is the best hairstylist and so personable also!


Aug 06, 2024

Never disappointed! Always a great time coming to see Luna :)


Jul 06, 2024

Lots of parking, clean location, nice staff


Jun 06, 2024

Always have a great experience here thanks to Christian. He’s always so kind and helpful! He also is extremely talented when it comes to hairdressing. I highly recommend that you book with him


Jun 06, 2024

Christian at the Salon always cuts my hair the way I like it. Cuts and blends my extentions perfectly! 10/10 <3


Jun 06, 2024

Christian is AMAZING, I highly recommend seeing him if you’re looking to get your hair done!!! I’ve trusted him the moment I started to get my hair colored and touched up, and he does such an amazing job making you feel loved and cared for, as well as your hair of course!


Jun 06, 2024

Christian is the absolute BEST stylist I’ve ever been to! He is amazing at what he does and I always leave so happy with what he does to my hair. He kills it every time, I highly recommend him!!❤️


Jun 06, 2024

Go to Christian for all your hair needs! No seriously do it. Christian is so personable and sweet, always makes me look my best and always educating me on hair care. Christian is truly an artist with color I will always go to him.


Jun 06, 2024

Highly recommend Christian his talents are unmatched and he always exceeds my expectations, I Iook and feel like a new person everytime I leave his chair. He is a gift cherish him 💖


Jun 06, 2024

I see Christian for my hair and every experience is absolutely GREAT! I always leave loving my hair, I trust him to do what will look the best, he is so friendly, easy to talk to and I look forward to my appointments each time 😍 definitely would recommend to any of my friends!!!


Jun 06, 2024

If you want your hair done, I definitely recommend going to Christian. He does an amazing job every single time I go, He makes me feel comfortable in the chair every single time I go. I leave with a smile on my face all the time! He just does such a good job that I don’t want to switch to anyone else I’m definitely going to schedule another appointment soon!! :)


Jun 06, 2024

LOVE Christian! he’s the best when it comes to hair transformations! Where ever he goes I follow lol definitely recommend booking with him!


Jun 06, 2024

My experience with Christian was amazing ! I love how he paid close attention to what I was asking for with layers and he did a great job !! I loved my hair !! I highly recommend his expertise !!


May 06, 2024

A wonderful experience it has been shopping here! There are so many incredible beauticians and sales associates it’s hard to name favorites; all in which have provided exceptional services, care and recommendations. To name a few, Nicolle, Liv, Lilly, Ella, Rochelle, and Jen have been a number of the sweet ladies I’ve had the pleasure of shopping with. If you need any sort of recommendation or assistance, you are in perfect hands! Thanks for all of your help you gals rock!


May 06, 2024

Emily is amazing! I love the pixie cut she gave me. She also had really good advice about how to style it in different ways


May 06, 2024

I LOVE LOVE LOVEE Ulta, most of it is affordable like they have elf and that's pretty affordable. I just wish they had rare beauty


May 06, 2024

I went there and bought an expensive perfume. I showed them the exact one and they gave it to me. Only to find out later, it was the wrong one. I drove back to exchange for the right one, and there was no remorse or apology from the lady for the inconvenience. Bad costumer service.


May 06, 2024

The staff is always amazingly helpful but 3 starts because the store is so cramped! It is not wheelchair or stroller friendly. The front door doesn’t even have a button to push to open for a wheelchair. Plus, there is no where at all to sit for those who need a break! I had to leave the store sooner than I’d like because of these factors. I will be back to shop but I wish it was easier!


Apr 06, 2024

I loved going here, the staff especially Ava and Lily were super helpful. I don’t know a lot about skin care but Ava suggested some amazing shampoo, conditioner and body wash. Lily showed me some nice beard oil as well. 10/10.


Feb 06, 2024

Always good natural light, and everything one needs in make-up or fragrance.